Technology

Real estate mapping gets more real

Part 2: Carpe diem: Real estate tech takes off

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Editor's note: In this three-part series, Inman News looks at what industry insiders and participants expect will drive change and technology development in the next few years. We'll drill down on two of the hottest Web trends that are expected to get hotter for real estate: mapping and Web applications that drive consumers to broker and agent Web sites. (Read Part 1 and Part 3.) Online maps for real estate searches have moved from novelty to norm in about a year. "Maps represent the ultimate interface," said Ian Pilling, marketing manager for MapQuest Business Solutions. "Mapping and search ... let users search for properties in ways that make sense to them." For example, real estate searches might revolve around proximity to work or a park or a highway, he said, depending on individual priorities -- and maps are a simple way to put these criteria in context. Maps are not just a flash in the pan -- they are a stepping stone in an increasingly interactive multimedia experience, s...