Hacker Connect January 16 in New York
An event for and by the real estate tech community

(This is Part 3 of a four-part series. Read Part 1, Part 2 and Part 4.) There's been lots of press about "Internet 2.0." Internet 1.0 was about content and creating "stickiness" on your Web site (i.e. having people stay on your site to read your content.) Internet 1.5 was about lead generation. Today, Internet 2.0 is the transition from lead generation to lead conversion. The real estate industry has always been proficient at generating leads. The biggest challenge facing us, however, is how to convert those leads into signed business. The California Association of Realtors in its annual study of Internet buyers and sellers reported that 48 percent of the Internet leads are being ignored. There are several explanations for this situation. First, Internet leads can take up to 18 mont...