Industry News

The media call

Diary of a real estate rookie
Published on Sep 29, 2006

I have worked in media long enough that I think I'm pretty immune to it: I know that the difference between who appears in a newspaper and who doesn't is a matter of connections and timing. Sometimes it's sheer luck that a story appears at the same time as a news hole. That broker down the street who gets more press than you may be a better broker; she may be more knowledgeable; or she may just have a better publicist. But I still got "the flutter" when I got a call from "The Today Show." Although I can't tell you what channel it's on (this is self-preservation in the media world, this disingenuousness -- if you don't hang with the cheerleaders why keep track of who they're dating?), I knew "The Today Show" was TV, which is higher in the hierarchy than newspapers. And for newspapers I do a lot of press stuff, mostly writing columns for small weeklies that forget to pay me, just to keep my presence out there. It's mostly brochureware for when I go on a listing presentation: "and, of co...

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