HotPads.com, an apartment-search site with interactive mapping, today launched a series of new features that provide Census statistics, aerial imagery, Wikipedia articles and other detailed community information. "The goal is to allow people to not only shop for their next home online, but also their next neighborhood," according to Douglas Pope, vice president and director of operations for HotPads. The site, which launched in November (see Inman News article), has about 19,000 active rental listings. HotPads does not charge to list properties or conduct searches. Instead, it relies on advertising for revenue. Users must create a free account to list properties and access advanced features at the site. The new features allow users to click an "i" symbol for a city, county or ZIP code area to view the number of rental properties, population, median household income, per capita income, median rental price and percentage of renters in that area. With another click, users can receive mo...
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