LendingTree's RealEstate.com has partnered with Canadian tech company Point2 Technologies Inc. to offer Point2's real estate lead management and online marketing platform to its agent network. RealEstate.com, a company that provides lead-generation programs to real estate brokers and agents, chose Point2's Agent Professional platform "primarily for its ... lead incubation and conversion capability," the companies announced today. Point2 Agent Professional is a real estate lead management and online marketing platform. The deal is intended to increase online exposure and drive leads to RealEstate.com users. "Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an ... end-to-end lead generation, incubation and conversion capability," said Andrew Taylor, vice president and general manager of RealEstate.com Agent Network, in a statement. The deal allows RealEstate.com Agent Network members to access the Point2 Agent Profession...
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