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Mapping at the micro level

Part 3: Breaking technology: The latest in online real estate

Editor's note: In this three-part report, Inman News catches up with a few of the latest developments to cross our desks. We examine a new home valuation and lead generation service, a site where sellers proactively look for buyers, and a new service among many that now offer a rich multimedia home-shopping experience. (Read Part 1 and Part 2.) Wendy Brown, office leader for Prudential Pequot Properties in Westerly, R.I., uses the generic example of a man sitting at his computer in Nebraska at 2 a.m. looking for a house to describe the sometimes fickle nature of the Internet audience. "If there is only one picture on the listing I probably am going to skip by it. If there are multiple pictures I'll probably skip through it, then I'll look for a virtual tour next. If (the listings) don't have a virtual tour I'll probably lose interest and move on to the next one," she said. For about a year, agents in her office have been using FloorplanOnline.com, a service that creates interacti...

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