Agent

Slow market breeds inaccurate real estate ads

Methods to boost buyer traffic can backfire, hurt image
Published on Nov 29, 2006

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by CareyBot

Do you steam when you follow up on a newspaper advertisement for “cozy cottage” and find a falling-down fixer? Can the term “waterfront access” accurately describe a public boat launch three miles away? Advertisements sometimes are too complimentary and do ...

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