Industry NewsTechnology

Zillow adds for-sale listings

Site will feature FSBO, agent-listed property details

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Home-valuation site Zillow.com, which offers past sales data and other detailed property information for millions of homes across the country, is opening up to real estate agents, brokers, builders and homeowners who want to post information about for-sale properties. Another feature announced Wednesday allows homeowners to test the waters for a future home sale by posting a "Make Me Move" price for an address. The site facilitates the initial contact between prospective buyers and the owner without revealing the owner's personal information. And Zillow is also launching a series of real estate articles as a "Real Estate Wiki" that allows site users to update and refine the articles' content. Even before its launch in February, Zillow has been a source of speculation and conversation for the industry. Richard Barton, Zillow's founder and CEO, had earlier launched Expedia.com, an online travel site that put travel information directly into the hands of consumers. Some real estate in...