Hacker Connect January 16 in New York
An event for and by the real estate tech community

(This is Part 2 of a three-part series. Read Part 1 and Part 3.) Do you know the American buying code? Do you know what unlocks buying behavior in other cultures? If not, here are more keys from the Inman News Connect High Net conference in Miami Last week's article looked at the work of Clotaire Rapaille and Jurgen Klaric on luxury anchors. Rapaille's book, "The Culture Code," identifies key anchors for Americans. Here are a number of other codes based upon the buyers' culture. America: Big is Better When You're Afraid Americans like "big," especially when it comes to our refrigerators, cars and garages. We super-size almost everything. According to Rapaille, American society is fear-based and hence, being bigger and more powerful matters. For example, Rapaille's research shows tha...