BrokerageIndustry News

2007: A time of widgets and Web redesigns

Brokers reveal real estate technology plans

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The new year is here, and brokers are already buzzing about new Web sites, widgets and other technological doodads that they expect to use in 2007. Carolynn Ozar-Diakon, broker-owner of Resources Real Estate in Rumson, N.J., said she plans to explore the use of a "virtual kiosk" module for her real estate office this year. Simon L. Conway, broker for Picket Fence Realty in Kissimmee, Fla., said he will be investing in online mapping technology and a Web site redesign. And Matthew Borland, a broker and managing partner with Zephyr Real Estate in San Francisco, said he expects tablet PCs, wireless broadband and transaction management platforms will be in vogue with the real estate industry this year. Borland said that Zephyr is also developing a suite of online marketing tools to help its agents create newsletters and property slideshows, and is offering training on online technologies that deliver customized and focused information feeds relevant to their work. Also, the company will o...