BrokerageIndustry News

Where and how brokers partner online

Part 2: New age of online marketing and ROI
Published on Feb 1, 2007

Editor's note: Online marketing in real estate is quickly moving forward as brokers test new methods for reaching consumers on the Internet. Marketing choices have grown more complicated with a larger selection of Web sites to promote property listings and a growing list of lead generation and management technologies to choose from. In this three-part series, we take a look at new broker strategies and where new partnerships are cropping up. (Read Part 1 and Part 3.) It's becoming increasingly clear. Brokers want control of property listings information, and they aren't waiting. "Multiple listing services and brokers have come around to understand that brokers need control of their data. I believe there is a fundamental shift going on at the MLS level to begin giving brokers access to their data," said Luke Glass, chief financial officer and chief operating officer for real estate technology and data company Threewide Corp. While brokers have traditionally supplied property list...

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