The publisher of Apartment Guide and ApartmentGuide.com has launched Rentals.com, a consumer site that features about 45,000 rental listings for homes, condos, townhomes, apartments, lofts, college housing, corporate apartments, senior housing and vacation rentals. The new site draws from listings in sister publications of Consumer Source Inc., a publisher of apartment, new home and auto guides, and Web sites. Consumer Source acquired RentalHouses.com in January and last year acquired RentClicks.com and HomeRentalAds.com. Through its Apartment Guide publication and ApartmentGuide.com Web site, Consumer Source generated about 1 million leases for apartment property managers in 2005, according to a company announcement. Jamie Gallo, president of Consumer Source Interactive, the division of Consumer Source that operates the company's Web sites, said in a statement, "Currently there is no one company that dominates the real estate rental category. Our strategy is to parlay our content...
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