I recently returned from the Inman News real estate technology conference in New York City invigorated with a thirst to champion positive change in our slumping industry. It must have been something in the pizza, together with spending three tech-filled days at the Marriott Times Square! The Inman conferences are famous for bringing leading-edge technology providers and real estate practitioners together for a blitzkrieg of fresh ideas, color and characters. One such panel discussion left an indelible impression on me concerning an issue I have been studying as an academic, Realtor and technology marketer for some time now: What is the cost of real estate leads, and how much do we pay for them? At a session entitled, "Leads: How to Find Qualified Home Buyers in a Changing Market," I was ...
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