Industry NewsOpinion

To pay for leads or not to pay for leads

Guest perspective: Many pros can't quantify customer acquisition costs
Published on Feb 9, 2007

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by CareyBot

I recently returned from the Inman News real estate technology conference in New York City invigorated with a thirst to champion positive change in our slumping industry. It must have been something in the pizza, together with spending three tech-filled days at the Marriott Times Square!

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