Real estate giant Realogy Corp. (NYSE: H), with corporate brands including Coldwell Banker, Century 21 and ERA, today announced a major play to broaden its online exposure for property listings that are represented by company-owned and franchise offices. About 500,000 Realogy-affiliated property listings that appear at the Century21.com, ColdwellBanker.com and ERA.com Web sites will also be distributed to Google and to real estate search engine Trulia.com. The decision follows a trend in the shift of real estate advertising and marketing efforts to the Internet as buyers are increasingly surfing the Web for property information. About 80 percent of buyers use the Internet to search for a home, according to a consumer survey released in November by the National Association of Realtors, compared with 77 percent in the previous year's survey. Also, there is a growing number of online venues to market properties, including such sites as Oodle.com, Point2.com, LiveDeal.com, Propsmart.com, Y...
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