Industry NewsTechnology

One-size Web site does not fit all

Companies target niches with a variety of sites
Published on Mar 22, 2007

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by CareyBot

SANTA CLARA, Calif. -- A one-size-fits-all approach to online information may not suit all Web users, said Peter Horan, CEO of media and advertising for Barry Diller's InterActiveCorp.

"People are shopping for authorities who look and sound like them ...