Editor's note: The rise of social media has come to define the new Internet, or Web 2.0, and many in the real estate industry are embracing it with open arms. The age of Internet participation and instant and widespread communication is here. In this three-part report, Inman News dives into the social media craze and uncovers what's working, what's not working and what's just plain fun. (Read Part 1 and Part 3.) So far, blogs have emerged as the social media tool of choice in the real estate industry. But even if an agent chooses to start a blog, there are many social networking aspects of blogging that the agent will soon become familiar with in order to make it stick. Many of the individuals interviewed for this series said they think sites like ActiveRain are great for networking, but they're not sure how people are leveraging them for actual lead-generating business. That's where blogs come in. Savvy agent bloggers use ActiveRain to raise their search rankings on Google. The m...
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