Industry NewsTechnology

Coldwell Banker goes virtual with property sales

Company sets up shop in Second Life online world
Published on Mar 27, 2007

Watch Connect NYC 2017 Live
Tune in live as the best and brightest explain how to execute and grow your business from the main stage of Connect.

Coldwell Banker has put up a shingle in the Second Life digital frontier, and is among the first real-world real estate companies to sell virtual homes in cyberspace.

Second Life is a three-dimensional virtual world with its own currency, Linden dollars, that can be purchased for real money.

There are about 5 million registered Second Life users, or "residents," and about 1.7 million of them are more active users who have participated in the virtual world -- or "metaverse" -- within the past 60 days. Residents are represented by customized characters called avatars ...

Comments