BrokerageIndustry News

The lead-generation shootout

Part 1 of 2: How to compete with new online real estate models
Published on Apr 6, 2007

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by CareyBot

(This is Part 1 of a two-part series.)

Real estate is being transformed by changes so profound that it may rip the industry apart. If you're still hanging on to 20th century prospecting and by referral techniques as the only tools in your lead-generation toolbox, the coming changes may wash you out of the business if you are unwilling to adapt.

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