Project Blogger, a real estate blogging competition created by ActiveRain and sponsored by Inman News, officially kicked off on Monday.

The competition consists of 13 blogging teams in which an experienced coach takes on a blogging apprentice and shows him or her the ropes of real estate blogging.

The top blogger team will be crowned winner of the competition at Inman NewsReal Estate Bloggers Connect conference in San Francisco, July 31-Aug.1, 2007.

Blogging has taken off in real estate over the last year and a half, and successful agent bloggers are using it to connect with prospective clients online and network with colleagues. (See Inman News‘ special report, “The Real Estate Blog Revolution.“) Some of the top bloggers in the industry will be helping rookie bloggers gain a footing in the art and science of blogging.

ActiveRain has selected 13 blogging coaches and teams to each train a real estate blogging apprentice of their choice.

Coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain. Others can also track each team’s progress and updates on the competition at the Project Blogger Forum on ActiveRain.

Teams will be judged each week and scored according to criteria such as degree of innovation in approach, consistency, quality of postings, the apprentice’s community involvement, traffic or reach of apprentice’s blog, and more.

The competition officially ends July 15. Winners will be announced at Bloggers Connect. ActiveRain will donate $5,000 to the winning team’s charity of choice.

Inman NewsBloggers Connect is the first conference for real estate bloggers. The two-day event aims to help real estate bloggers gather insights into best practices and the biggest rewards of real estate blogging.

Coaches and their apprentices include:

Coach – Jeff Turner, RealEstateShows
Apprentice – Julie FerenziBlog

Coach – Greg Swan, BloodhoundBlog
Apprentice – Terri Lussier, TheBrickRanch

Coach – Paul Chaney, Blogging Systems Group
Apprentice – Ines Hegedus-Garcia, YourPropertyPros

Coach – Drew Meyers, Zillow
Apprentice – Tisza Major-Posner, HomesByTisza

Coach – Teresa Boardman, StPaulRealEstateBlog
Apprentice to be announced …

Coach – Joel Burslem, FutureOfRealEstateMarketing
Apprentice – Kelly Kilpatrick, Rancho Santa Margarita Lifestyles

Coach – Jim Cronin, RealEstateTomato
Apprentice – Jackie Colson-MillerRealEstateSizzle

Coach – Ardell DellaLoggia, SearchingSeattleBlog
Apprentice – Kevin Tomlinson,

Coaches – Joe Ferrara & Rudy Bachraty, SellsiusBlog
Apprentices – Michael and Barbara Daly, Hamptons Real Estate Blog

Coach – Pat Kitano, TransparentRealEstate
Apprentice – London Whitted, GEM Mortgage

Coach – Dustin Luther, RainCityGuide
Apprentice – Unknown (We hear that Dustin has opened up the decision to his blogging community.)

Coach – Frances Flynn Thorsen, theRealtyGram
Apprentice – Mary Pope-Handy,

Coach – “Coach Rainmaker (Jonathan) Washburn,” ActiveRain
Apprentice – Krisy Clayton

To read more about the teams, visit the ActiveRain Project Blogger site.

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