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by CareyBot

Like Etch A Sketch for online real estate searches, a new tool created for Pacific Northwest brokerage company John L. Scott Real Estate allows consumers to outline a customized shape on a map to search for available homes within that area. The tool, called Neighborhood Wizard, uses geocoding technology to find home matches in the user-selected boundaries based on properties' longitude and latitude coordinates. "It's almost like using an Etch A Sketch to define your search area," said John L. Scott chairman and CEO J. Lennox Scott, referring to a handheld drawing tool invented in 1959. "You can be as picky as you like." And John Chang, vice president of marketing and e-business for John L. Scott, said in a statement that the new tool solves the problem of consumers who are "forced...