While opportunities abound to market properties online, real estate professionals should take heed of what they are signing when they submit property listings content to Web sites they do not control, says a paper prepared for a subsidiary of the Florida Association of Realtors trade group. "Hardly a week goes by without the announcement of a new 'real estate vertical' that focuses on providing real property listings to consumers," according to the paper, which recommends, "Before adding any Web site to your advertising campaign, you should try to get a good understanding of the rights you grant to Web site operators when your listings are posted online. "The bottom line for brokers is to read the terms of service and know what you are allowing the Web site operator to do when you...
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