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Agents debate posting listings info they don’t represent

Discussion focuses on reach of MLS rules

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A debate between agents over content posted at property valuation and marketing site Zillow.com escalated to a complaint filed with a Northern California multiple listing service. At issue is whether MLS rules permit agents to post information to the Web about for-sale properties that they do not represent, and whether this practice could potentially confuse consumers about which agent represents the property's seller. Jim Branscombe, CEO for Bay Area Real Estate Information Services Inc. -- which has about 10,000 members in Marin, Mendocino, Napa, Solano and Sonoma counties -- said Tuesday that the MLS has received a complaint and is investigating. Last week, an agent with Pacific Union GMAC in Greenbrae, Calif., questioned content posted at the Zillow Web site by an agent with First Home Mortgage and Realty in Santa Rosa, Calif. In response to a property question posted by Michael Bubbo of First Home, Paul Bragstad of Pacific Union stated, "It is not your job or mine to post other co...