Industry News

Move Inc. offers view from the top

Part 3: Online real estate conglomerates bulk up

Editor's note: Marketing experts expect a continuing migration of real estate advertising dollars online, so it's no surprise that a growing list of companies are seeking to capitalize on the online marketing trend. Some companies are focused around a single Web site, while others are approaching the industry from many fronts and with many sites to draw both real estate professionals and consumers. In this three-part special report, Inman News analyzes three large companies that each have multiple real estate holdings and Web sites. (Read Part 1, "Dominion Enterprises on the rise," and Part 2, "Internet Brands builds family of real estate sites.") Realtor.com, among the first property listings Web sites, consistently ranks among the most popular real estate destinations on the Internet, and residing at the top has its rewards and its challenges. The site's dominance owes much to its huge collection of for-sale property information from multiple listing services and a unique operating a...

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