Where I work, most deals involve two agents. I suspect this is true in most places with an MLS or something approximating it. The salesmanship skills it takes to be a great lister -- the incredible extroversion and charm -- don't always square with the detail-oriented focus needed to actually move an apartment. Make sure the ad copy is right? Ride herd on the photographer? Surely someone with less charisma can do that; the great lister has another appointment to make. But we still spend most of our time selling to the public. Prudential Douglas Elliman agent Jacky Teplitzky highlighted this at a panel once: "Seventy-five percent of the deals we do involve another agent," she said. "But how many of you spend significant time marketing to each other?" It's a theme worth thinking about as Re...
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