Industry News

Coldwell Banker, OnBoard make social media play

Application aims to tap local knowledge of neighborhoods

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SAN FRANCISCO -- A new social media application for real estate debuts today, offering real estate agents another place on the Internet to strut their local knowledge. SpotIt, which comes from a partnership between one of the largest real estate brokerage companies -- Coldwell Banker Real Estate -- and local data provider OnBoard LLC, enters a crowded space of online offerings that hope to catch user-generated content about local places and happenings. What's different is that SpotIt represents the first such venture to partner with a major real estate brand, and the data will eventually be presented to consumers at ColdwellBanker.com. Coldwell Banker's 112,000 sales associates will have the chance to "showcase their community knowledge by populating the SpotIt database with ratings of their favorite neighborhoods and area amenities, including restaurants, shopping destinations and movie theaters," according to an announcement of the debut. "Once we collect a suitable amount of useful ...