Industry NewsMortgage

FTC warns lenders, media against running deceptive ads

Warning letters go out to more than 200 firms
Published on Sep 12, 2007

Watch Connect NYC 2017 Live
Tune in live as the best and brightest explain how to execute and grow your business from the main stage of Connect.

Mortgage brokers and lenders -- and the media outlets that carry their ads -- have been put on notice by the Federal Trade Commission that some claims being made about mortgage loans on Web sites, newspapers and unsolicited e-mails may violate federal law.

The FTC says it has sent warning letters to more than 200 advertisers and media outlets after a nationwide review in June identified ads that were potentially deceptive or in violation of the Truth In Lending Act.

Comments