BrokerageIndustry News

Opportunity knocks online for Realtors

Part 1 of 2: Technology for a better business

(This is Part 1 of a two-part series. Read Part 2, "VFlyer lets agents track return on marketing dollar.") Consolidation is one of the key trends occurring in the real estate industry today. Are you ready to capitalize on this trend in your business? Will there be a single multiple listing service for the entire country? While there has been a heated discussion about this topic, few people have noted the parallel consolidation of the vendor services that agents and brokers use. Integrated, single platforms of services are rapidly replacing the piecemeal approach that required agents and brokers to go to multiple vendors to obtain the services they need. What's even more surprising is that many of these new platforms are available at no charge. I recently conducted a new-agent training class and wanted to illustrate to the class how easy it is to set up a Web site. Several years ago, you would have invested several thousand dollars to have a quality Web site. Today, agents can create a...

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