Industry News

Realtor.com improves market share in Hitwise rankings

HouseValues moves up five places, rejoins top 20
Published on Sep 18, 2007

Top-ranking Realtor.com improved its market share of visitors in August based on total online traffic to real estate Web sites, according to the latest report on online visitors by metrics company Hitwise, and HouseValues.com rejoined the top-20 list as the 18th-ranked site after slipping to 23rd in July. Hitwise reported that Realtor.com, which is consistently the most popular real estate category Web site based on total number of visits, improved its market share from 8.37 percent in July to 9.44 percent in August, and second-place RealtyTrac, which offers information on foreclosure properties, grew its market share from 3.69 percent in July to 4.09 percent in August. Realtor.com's August market share was the highest since it reached 9.85 percent in December 2006, Hitwise reported. The rankings of nine of the top 10 companies were intact from July to August. ZipRealty.com improved from 11th in July to ninth in August, switching places with MSN Real Estate's realestate.msn.com Web sit...

Comments