Industry NewsMortgage

Lenders pitch their services as consumer-friendly

LoanInsights, BuySide Mortgage target repeat business
Published on Sep 26, 2007

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

As the questionable practices employed by some mortgage lenders during the housing boom come under public scrutiny, lenders who can position themselves as consumer-friendly expect to benefit from borrowers' heightened skepticism.

Finding the best deal for their customers may generate smaller profits on a per-loan basis, the thinking goes, but they'll win more repeat and referral business ...

Comments