Despite the slowing real estate market, innovation is running at full speed. It's a brand-new world out there -- are you willing to be part of it? One of the most exciting aspects of the Real Estate Connect conference is learning about the latest innovations in the business. My last two articles focused on the trend towards consolidation in terms of lead generation, Web marketing and traditional print marketing. An equally exciting set of innovations is occurring in how we use video and virtual tours to market our listings and our businesses. For those who are on a limited budget, one of the least expensive alternatives comes from RealEstateShows.com. Jeff Turner describes this solution as being "brain-dead simple." Using the technology created by Ken Burns, the well-known documentary film producer, agents can upload five to nine digital photos and create the equivalent of a much more expensive video. The Burns technology allows the agent to control where the camera moves, and panning...
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