Industry News

Facebook app brings power of network to home buying, selling

Real estate agents can use LivePads to market properties

A new application for the popular Facebook online social networking site allows users to enlist the help of their group of contacts in buying or selling a home. The LivePads application, available at http://apps.facebook.com/livepads, allows Facebook users who are searching for a home to enter their desired criteria for a home, to view a list of possible matches pulled from the Google Base site, and to save houses they like to their Facebook profiles. They can also choose to share these sample homes with a real estate agent or their personal network. Home sellers and real estate professionals, meanwhile, can use the application to add information and photos about the properties that they are selling to their Facebook profiles and to share those homes with their networks. "I'm a Facebook user. When I looked into other applications, there was nothing out there with real estate agents," said Dennis McGuire, LivePads creator. "I know some real estate agents are struggling to ge...

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