Woolworth's is a fossil.
John's Bargain Stores is a fossil.
Oldsmobile is a fossil.
Once upon a time, these brands ruled the marketplace. Now few people under the age of 30 even know what they were.
Some things should never change -- like that special look your loved one reserves for you. You hope it's there forever. Everything else should be open for discussion.
The only way to maintain a position in the marketplace is through movement. Growth cannot occur in stasis ...