Industry News

Harmon Homes merges with Homes.com

New company aims to capture more eyeballs online
Published on Nov 14, 2007

Dominion Enterprises today announced the merger of two of its flagship businesses, Homes.com and Harmon Homes, into a single real estate marketing company to broaden exposure for its property listings. The new company will retain the name Homes.com, and aims to drive more traffic to its for-sale listings on the Homes.com Web site through Harmon Homes' monthly circulation of more than 2.4 million print publications. As a result of the merger, every real estate advertisement placed in any one of the more than 130 now-rebranded Homes.com free print publications also will be displayed on the Homes.com Web site as a basic listing, according to a press statement. "Integrating Harmon Homes into Homes.com creates a national portal with a neighborhood presence," Jamie Clymer, vice president and general manager of Homes.com, said in a statement. "We have created an easier path for home buyers to use both print and online resources to find the information they need. This uniquely robust user expe...

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