Newspapers: Not dead yet

The Davison Files

Editorial policies aside. Costs aside. Are newspapers really a dead medium for real estate advertising?

If you think that print media — and in particular newspaper advertising — is a waste of money, think again. Considering all the honest-to-goodness garbage found in most papers, a well placed, well written, neatly conceptualized ad could do wonders for your brand, your business, your properties and your customers.