Industry News

FrontDoor real estate site opens to consumers

New site features content from HGTV network

Scripps Networks today announced the launch of FrontDoor.com, a property search and resources site that is intended to draw traffic from the company's Home and Garden Television audience. Scripps Networks has partnered with real estate brokerage powerhouse Realogy to populate for-sale property information at the site -- Realogy's brands account for about 700,000 of the roughly 1.2 million searchable properties as of the site's launch. In addition to HGTV, Scripps Networks also owns Food Network, DIY (Do-It-Yourself) Network, Fine Living TV Network and the Great American Country network. Despite the slowdown in many housing markets across the country, Scripps Networks Interactive's HGTV real estate programs are having a strong year, said Vikki Neil, vice president of the company's real estate division. "These shows, even in a slow market, have been receiving some of our highest rankings," she said. HGTV's "Secrets that Sell" ranks first and "Get it Sold" ranks second among all of the ne...

Comments