Industry News

Frontdoor gets more property listings

Global real estate network strikes syndication deal

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Leading Real Estate Companies of the World, a global network of real estate companies, has struck a deal with Scripps Networks' HGTV to provide property listings for the cable network's new real estate Web site, Frontdoor.com, launched just last week. The deal aims to get the home listings inventory of LeadingRE's members, which include 700 companies and 145,000 sales associates, in front of HGTV's consumer audience. Scripps Networks last week announced the launch of FrontDoor.com, a property search and resources site that is intended to draw traffic from the company's HGTV audience. The network also has a partnership with real estate brokerage powerhouse Realogy to populate about 700,000 for-sale listings at the site, which had about 1.2 million searchable properties at launch. Listings syndication deals have become more common among large real estate brands and brokerage companies as brokers and company executives look for ways to get their listings in front of consumer...