Technology aims to help agents stay in contact

RealtyTrac launches contact management and marketing tools

RealtyTrac has debuted a new contact and lead management system for real estate brokers and agents using the company's online service to connect with consumers.

The technology, designed in partnership with SharperAgent, aims to help agents manage their client communication and marketing efforts so they can convert leads into closed transactions.

As many brokers and agents face tough market conditions, the need to not let consumer inquiries go unattended is significant.

The lead management system includes a library of more than 2,000 marketing pieces, such as newsletters, greeting cards, fliers, postcards, guides and brochures; automated electronic marketing campaigns designed to frequently connect with current consumers and future prospects; custom functionality that automatically places leads into campaigns based on specified criteria; and the ability to market via online and offline methods.

The RealtyTrac Lead Management System is integrated into the Agent Dashboard for those agents already using the company's marketing and lead systems.

RealtyTrac tracks foreclosure properties and information and offers marketing tools and services to real estate practitioners working in the space. The company publishes a national database of pre-foreclosure, foreclosure, for-sale-by-owner, resale and new construction properties.

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SharperAgent provides marketing services and coaching to real estate and mortgage practitioners.

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