Industry News

Time for some clean-up work

The Davison Files
Published on Jan 24, 2008

Riding shotgun I've never owned a real estate brokerage or worked the field as an agent. But I've ridden shotgun in this industry by virtue of exposure to it. In this position you get to look out the window and gaze at the little things. You get to notice the garbage that lines the sides of the highway, and wonder what possible treasures might be hidden in them. In many cases, you are in charge of the map. Your eye scans for landmarks and road signs. You're assigned to search for turnoffs, exit ramps and street addresses. The co-pilot picks up things along the way that drivers don't often pick up because their eyes are fixated on the big picture -- the road. Lots of eyes lately have been fixated on real estate's road. Quarterly sales goals. Driving the team hard. Crushing expenses. Analyzing the economy. These are critical factors for the drivers in real estate. But without shotgun eyes, are you seeing all the little things outside the passenger window? Have you noti...

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