The Houston Association of Realtors has renovated its popular public property-search site to integrate Microsoft's Virtual Earth interactive mapping technology and to include other new features. The HAR.com site, which draws an estimated 900,000 consumers each month, now allows property searches based on proximity to schools, hospitals, police stations and fire stations, as well as a range of business types such as restaurants and supermarkets, according to the announcement. While some Realtor associations that operate multiple listing services have chosen not to maintain a public-facing property-search site or not to actively promote their public search sites, HAR has invested heavily in the technology and marketing for its site, and has purchased billboard advertising to promote...
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