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Realtors question Web site name restrictions

New NAR standard creates conflict among members

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A new section in the National Association of Realtors Code of Ethics and Standards of Practice that relates to Web site names has rankled some members who say the language is overreaching. Approved in November and enacted last month, Standard of Practice 12-10 states that Realtors shall not "use URLs or domain names that present less than a true picture, or register URLs or domain names which, if used, would present less than a true picture" in their advertising, marketing and other representations. Some Realtor members have asked for more clarification or even a rewriting of the new language, and say they worry that a strict interpretation of the standard may force them to shut down their sites that incorporate the term "MLS," for example. A case example provided by the national Realtors group suggests that the new section can be interpreted to prevent members from using the term "MLS" in their Web site address if that address implies that the ...