The Pacific West and Tri Counties Association of Realtors, a Realtor trade group in Southern California, has lost about 2,500 members since the end of 2006 with the decline in area home sales. But the group has a plan -- lots of plans, in fact. Last year, the Realtor group implemented a hiring freeze and is considering the possibility of layoffs. The group launched Market Meter, an online tool for members that provides detailed real estate-related statistics for each of the dozens of cities in the association's market area. The goal is to provide more ways for members to track market trends and help their clients understand market conditions. The association has also offered workshops related to foreclosure properties and financing in an environment of tighter lending restrictions. "I know a lot of our members are among the percentage who haven't been around in a down market and it's a difficult market for them," said Nancy Gilmore, CEO for the association. As for...
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