A real estate technology company is borrowing from the playbook of consumer-facing real estate search sites in bringing a new look, feel and functionality to multiple listing service software. Roseville, Calif.-based Concentric Software LLC features a range of Web-based search tools for agent and broker members of MLSs that allow users to specify property search areas on an interactive map, for example. The company's Evolution MLS product also allows users to enter an unlimited amount of property photos, and users can embed video links related to property listings. Richard Igou, president and CEO of Concentric and a former employee of MLS vendor Rapattoni Corp., said the software "has that Web 2.0 feel," as there is no need for the Web page to refresh when users jump from one module to another in the application. "We're pretty heavy on multimedia. When you're buying a house it is a very visual process. If you can't see the listing and see the photos tied to it...
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