Real estate search and marketing site Trulia.com has launched a real estate ad network to allow real estate brokers, lenders and other advertisers to target home buyers and sellers on multiple real estate niche sites with a single point of contact for billing and reporting.
The Trulia Ad Network makes it simple for advertisers to achieve targeted reach across a large number of relevant Web sites, while helping publishers capitalize on the growing movement of real estate ad dollars online, said Trulia Chief Executive Officer Pete Flint.
Advertisers can use Trulia Ad Network to target audiences by city and ZIP code at partner sites that include Oodle, Homes & Land and The Savvy Source.
Trulia says that advertising partners will have access to 10 million monthly unique visitors across the company’s network of targeted real estate sites. The company says Trulia.com attracts 4.5 million unique visitors a month, and that 72 percent plan to buy a home in the next 12 months.
Trulia’s existing publisher network includes dozens sites including Kiplinger, Parade magazine, Village Voice Media and St. Petersburg Times.
Publishers who offer content focused on real estate and "related life events" can earn ad revenue from real estate advertisers, monetizing local content with advanced geo targeting.
Trulia.com’s existing advertisers include Wachovia, Lennar Homes, The Carrier Corp., DirectBuy, Prudential Real Estate, Windermere Real Estate and ZipRealty.
Leslie Tyler, vice president of marketing for ZipRealty, said the Trulia Ad Network will make it easier to reach buyers online.
"Rather than making dozens of individual buys, or settling for more generic sites and networks, we expect to gain visibility on all the best niche sites on the Web quickly and cost-effectively through a single point of contact," Tyler said in a press release.
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