Today agents no longer sell just houses -- they sell "lifestyles." In fact, lifestyle marketing is all the rage now. If you want to sell your listings faster, today's column will show you how. Agents and sellers have always realized the importance of making a property look its best prior to putting it on the market. Properties that are in excellent condition normally sell faster and at a higher price than those that are in poor condition. Today, having your listings "look good" is not enough. When buyers decide to purchase, they are often unaware of the subconscious triggers that motivate them to take action. In fact, the strongest buying triggers are tied to our sense of taste and smell. Thus, when you stage a property, don't settle just for making it visually appealing. Instead, tap into all five senses using multisensory marketing. Here's how to do it. 1. Visual buying Most real estate professionals do a good job in terms of visual marketing. We po...
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