Industry NewsTechnology

CRM systems fail Realtors

Inman blog scan
Published on Jun 6, 2008

CRM systems don't meet Realtors' needs Real estate professionals cast a wide net for potentially thousands of prospects, and customer relationship management (CRM) systems simply aren't geared to their needs, Transparent Real Estate's Pat Kitano worries. "The problem with CRM systems is the laborious process of inputting contact data," Kitano says. "It's simply not automated, and CRM systems aren't updating themselves to automate the input process." He'd like to have the ability to "port in" user-generated contact information from LinkedIn, Facebook and other social media applications and also aggregate contact info from other applications like e-mail and IM conversations. Without such capabilities, Kitano argues, CRM systems "risk lying fallow from lazy maintenance." --Transparent Real Estate Realseekr enters IDX search space Search platform Realseekr this week joins Roost, Terabitz and Estately in the IDX listings search space, whi...

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