Industry News

Please stop innovating!

Letters From the Home Front
Published on Jun 18, 2008

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by CareyBot

Now, where did I put my social network?

Yesterday I showed the state of California. In all fairness, it wasn't the entire state, but just several of the larger Assembly districts. The buyer, who contacted me because he found my blog online, narrowed down his area of interest to seven ZIP codes. "Why these areas?" I asked. "I researched the demographics on ZIPskinny," he replied.

What I said: "Oh, of course!" What I thought: "Huh?"