BrokerageIndustry News

Introducing ‘Mr. Is,’ an MLS superhero

Comic strip promotes Web site relaunch

A multiple listing service -- which facilitates the exchange of information and offers of compensation among participating real estate brokers -- isn't the typical backstory for a comic book superhero. And Mr. Is, a play on the MRIS acronym for the Washington, D.C.-area Metropolitan Regional Information Systems Inc. MLS, is not the typical superhero. "Frankly, there wasn't one in our space. And frankly, our industry could use one now to give everyone an upside in a down market," said Jonathan Hill, vice president of business development for MRIS. Officials at MRIS, the nation's largest MLS with about 60,000 members and a service region that spans fives states and 22,000 miles, conceived of Mr. Is to promote the redesign of HomesDatabase.com, the MLS's public-accessible property-search Web site. The revamped site is expected to launch in August. John Bennett, a graphic designer at MRIS, is the artist behind Mr. Is, the star of an online comic strip that made its de...

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