Industry News

Where’s the ‘wow’?

Realtor Notebook
Published on Jun 26, 2008

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My e-mail is filled with spam from vendors trying to sell me products or services for my real estate business that will make me rich. They often include testimonials from agents who use the product or service and are now rich.

The real estate companies are almost as bad. The notes come through about the training classes, often on how to use a product or service that will make us rich yet I don't see my peers taking the classes and becoming rich. The agents who were successful before they took the classes are still successful, and the agents who were not doing so well don't suddenly become superstars.