(This is Part 2 of a two-part series. Read Part 1, "Social networking pays off.") Social networking may be the most important new strategy to add to your business, especially if want to reach Gen X and Gen Y. Are you ready to start networking and connecting in your business? Last week's article looked at the various types of social networking opportunities. The question is where to begin and whether the activity really is worthwhile in terms of your business. 1. LinkedIn A logical place for you to begin social networking is through LinkedIn. This is a business-to-business site. There is a robust free version of the site as well as a paid version. When you post your profile, you also post the other places that you have worked as well as where you attended college. Based ...
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