Industry NewsTechnology

ProOffer.com ties commissions to performance

Consumers can offer incentives for beating price targets
Published on Jul 22, 2008

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by CareyBot

A new Web site promises to connect home buyers and sellers with real estate agents willing to work under a "pay for performance" model that rewards them for obtaining the best price for their clients -- or penalizes them if they fail.

While other Web sites let agents compete for clients by negotiating discounted commission rates and rebates, ProOffer.com adds another twist: optional incentive bonuses that kick in when an agent closes a sale that beats an agreed upon "trigger price" or time deadline.

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